The Collective Studio

The Collective Studio

image

🎗ī¸ I co-founded the FIRST and ONLY Discord community that educate UX design through design sprints and collaborative workshops.

BACKGROUND

👩đŸģ‍đŸ’ģ My Role: 🔸 Co-Founder 🔸 Sprint Facilitator 🔸 Product Design

🌠
Founded on September 30th, 2020 - The Collective Studio (TCS) is the first and the only Discord community that offers free remote design sprints to our server members. Our mission is to educate and share design thinking methodologies to our members through series of remote workshops and server events. As the Co-Founder of this community, I worked on community planning, team building and management, design sprint and workshop facilitation, as well as the launch of the community website.

👌đŸŧ Since community inception, I have...

✔ī¸ Grew and expanded community to over 1300 members through networking and promoting

✔ī¸ Facilitated over 20+ remote design sprints, educational workshops and community events for members to engage and learn UX design

✔ī¸ Provided retrospectives and design feedback to workshop participants and members

✔ī¸ Formed partnerships with organizations and other Discord servers for events and hackathon

✔ī¸ Increased and maintained server retention rate by 40% through events and member engagements

DISCORD COMMUNITY

Here are some of the responsible areas I enacted as the co-founder:

⚡ Server Analysis

Team meetings are held bi-monthly to discuss server analytics, traffic and audience. I review and extract data though Discord's server insight analysis, and present the findings to my team. I also facilitate discussion and brainstorming sessions along with my co-founder to reflect on challenges and resolve any conflicts or issues that arise while continuously build and expand the community.

Community recaps and brainstorming session for one year anniversary
Community recaps and brainstorming session for one year anniversary

đŸ‘Ĩ Members Engagement

Through Discord analytics review, I would formulate new ideas, strategize solution and coordinate events with my co-founder to increase member engagements, communication and retention rates. Currently, we promote our community through the use of social media and invitation from our existing members. With such organic growth rate, we maintained on average over 40% retention rates since community inception.

Discord analytics provide insights to strategize new plans to attract and retain members.
Discord analytics provide insights to strategize new plans to attract and retain members.

🌐 Partnerships Management

I co-manage partnerships and external communications with our partners through organizing joint events and sponsored workshops for our members. I sought out to network and meet with potential partners for future event collaborations. In the recruitment process, I've learned to set boundaries and clear communication to ensure mutual goals are satisfied in continuation to flourish through possible partnerships.

🔍 Below are some partners I have managed and worked with.

image

DESIGN SPRINTS

Inspired by AJ&Smart's Sprint methodology, TCS has formulated our own version in educating design thinking to students and aspiring UX designers in a 3 weeks workshop series.

📖 TCS Design Sprint Guidelines

image

Using the design thinking approach, I plan and design the sprint workshops with current trending topics (pandemic relieve, elections, mental health etc.). User and secondary research are conducted to backup the challenge prompts, with methods such as surveys and user interviews to hypothesize a problem statement. Brainstorming activities are planned ahead of time, and it varies per workshops depending on the subject matter of the sprint.

Here is a breakdown of activities during TCS remote design sprint workshops:

👉đŸŧ Ice breaker game

👉đŸŧ Define the challenge

👉đŸŧ Brainstorming activities (varies, depending on the topic)

👉đŸŧ Rapid prototyping

👉đŸŧ Retrospective & feedback

🔍 Below are some screenshots of past events I have facilitated.

Sprint attendance and ice breaker game.
Sprint attendance and ice breaker game.
Guide participants on defining the challenge with the 5W & 1 H brainstorming method.
Guide participants on defining the challenge with the 5W & 1 H brainstorming method.
Ideation session with brain-writing exercise. After initial rounds of ideation, participants vote on the best idea in each row.
Ideation session with brain-writing exercise. After initial rounds of ideation, participants vote on the best idea in each row.
Brainstorming session using Value Proposition Map.
Brainstorming session using Value Proposition Map.
Impact and effort matrix to identity the top 3 solutions for prototyping in part 2 of the workshop.
Impact and effort matrix to identity the top 3 solutions for prototyping in part 2 of the workshop.
Empathize with the users/persona with customer journey map.
Empathize with the users/persona with customer journey map.

đŸ’Ŧ Retrospectives

Critique and feedback are provide for participants' design in the Retrospective workshop.
Critique and feedback are provide for participants' design in the Retrospective workshop.

đŸŽŦ Resources

Our members and anyone who are interested in participating in the workshops can learn more about our sprints in following video. I assisted in the planning and art direction of the video, and took charge of the script writing and voiceover recording.

💭 Workshop Feedbacks

It is crucial to receive feedback from our participants on how we performed in the workshops. In doing so helps determine whether my facilitation method, the topics curated for the sprints and overall workshop experience are desirable to our members.

image

Surveys are collected at the end of each workshop, and ratings are asked to be provided on a scale of 1 (bad) to 5 (excellent). Overall, my facilitation ratings have been praised among our members.

EVENTS & OTHER WORKSHOPS

To further engage with our members, I planned and facilitate many other educational and social events. Below are some of the past events took place in the spring and summer of 2021.

image
image
image
image

PODCAST

Today I learned is a community podcast series hosted by TCS' Co-Founder Melanie Hicks, featuring professionals from various background to discuss issues they face in the professional field, design problems and user experience related topics.

I shared my career transition journey and hackathon experience in the third episode of the community podcast along with two other guest speakers, Eric Lee (Founder and President at VentureXperience) and Angel Takooree (Jr. UX Designer at Lockwood Publishing, LTD).

image

COMMUNITY WEBSITE

The Collective Studio website was designed and built by TCS admin team in 2021, to provide an informational hub for current and potential members who are interested to join the server for design sprints and learn more about the community. A contact form was implemented on the site for potential partners and collaborators to inquire about hosting educational events or outreach for any questions and concerns.

During the development phase of the website, I was responsible for the following:

⚡ Researched and performed SWOT analysis on competitors such as Design Buddies, student of UXD, and Hexagon UX to identity the pros and cons of each individual communities.

image

đŸ‘Ĩ Constructed surveys and interviewed community members on their motivations, goals and frustrations of other UX communities, as well as their needs and interest of TCS.

✏ī¸ Identified the MVP (minimum viable product) through the facilitation of brainstorming sessions and design sprint.

🧠 Ideated design solution with low fidelity mockups using Figma.

🔧 Visualized the product solution from high fidelity mockups to clickable prototypes.

📋 Conducted user and preference tests with community members to determine the efficiency and usability of two design variations.

🧐 Evaluated heuristics of the website's UXUI design, and proofread UX content writing.

đŸ—Ŗī¸ Maintained constant communication with developers on project hands-off and update designs based on feedbacks and deployment constrains.

The Collective Studio landing page.
The Collective Studio landing page.

What I've learned

The Collective Studio has just celebrated its one year anniversary! Here are some of the reflections I've collected from co-founding and managing this community:

➡ī¸ It takes tremendous amount of time, dedication and hard work to run a community. I learned to stay humble in the process, and reach out to other established UX communities for guidance and help while building TCS.

➡ī¸ Consistency is one of the major factors to steady growth and expansion.

➡ī¸ Through working with other communities, organizations and companies, I learned that it is important to establish boundaries and communicate clearly to achieve ideal partnerships.

➡ī¸ One of the biggest challenge I've face as a co-founder is to manage and guide the admins and moderators of the community. I establish realistic expectations and ensure authenticity with our staff to experience opportunities for their UX career and personal growth through working with us on community related projects and events.

➡ī¸ I've discovered my passion in workshop facilitation, and plan to give back to the design community through mentorship in the future when I have accumulated more skills and experience in UX and product design.

Check out my other projects!

Šī¸ Kuma Design 2021